The street-style revolution is here. with New Era playing a massive role in the latest trend of incognito style. The 9FORTY is at the forefront of off-duty looks with style icons like Kendall Jenner. Gigi Hadid. Beyoncé and J LO all-embracing the trend. The 9FORTY breaks tradition and mixes functionality and style with a pre-bent brim and adjustable strap for a customised fit. Cop yours today at Culture Kings today!- Women's Fit- Structured crown- Pre-curved brim- Adjustable rear strap closure